Title:  Technical Specialist-Data Engg

Area(s) of responsibility

A skilled Architect with expertise in Tealium and tag management to lead the integration of OneTrust key consent banners and analytics tags across multiple Synchrony domains. The ideal candidate will have a strong technical background in tag management solutions, privacy compliance integrations, and experience managing tagging requirements across diverse geolocations.
Key Responsibilities:
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Lead the design and implementation of OneTrust consent banner integrations across all Synchrony digital properties.
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Architect and deploy analytics tagging solutions leveraging Tealium across various Synchrony domains to ensure accurate and consistent data collection.
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Manage and optimize tagging strategy to accommodate multiple geolocations, ensuring compliance with regional privacy laws and regulations.
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Collaborate closely with stakeholders including product owners, privacy teams, developers, and marketing to gather requirements and translate them into technical solutions.
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Develop and maintain technical documentation related to tag management and consent integrations.
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Perform troubleshooting and quality assurance testing of tags and consent mechanisms to ensure reliability and performance.
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Stay current with best practices in tag management, privacy regulations (such as GDPR, CCPA), and emerging industry technologies.
Required Skills and Qualifications:
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Proven experience as a Architect or Technical Lead with a focus on tag management solutions.
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Hands-on expertise with Tealium iQ Tag Management platform, including building and managing tag configurations and extensions.
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Strong knowledge and experience integrating OneTrust consent management platforms and key consent banners.
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Experience in tagging implementation for analytics platforms (Google Analytics, Adobe Analytics, etc.) through tag managers.
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Understanding of global privacy regulations (GDPR, CCPA) and experience managing tagging compliance across different geographies.
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Technical proficiency in JavaScript

Skills with M/O flag are part of Specialization