Title: Program Director
Sales Director – Salesforce Practice
Job Title -Sales Director – Salesforce Practice
Location-US, East Coast (Preferred)
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Role Summary
Birlasoft is seeking a dynamic and results driven Sales Director to lead revenue growth for its Salesforce Practice. This role is responsible for driving new logo acquisition, expanding strategic enterprise accounts, and positioning Birlasoft as a trusted Salesforce transformation partner across industries such as Manufacturing, Hi Tech, Media & Entertainment, Life Sciences, Financial Services, and Energy & Utilities
The ideal candidate brings strong experience in consultative selling, Salesforce-based digital transformation, large deal pursuits, and partnership-driven GTM execution, working closely with Salesforce, internal practice leaders, and delivery teams.
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Qualifications & Experience
Mandatory
• 12–18+ years of experience in IT services sales, with 5+ years in Salesforce focused selling
• Proven track record of closing large enterprise Salesforce deals
• Strong understanding of Salesforce ecosystem, clouds, and licensing models
• Experience selling consulting, implementation, migration, and managed services
• Deep exposure to multiple core industries (Manufacturing, Hi Tech, Media & Entertainment, Life Sciences, Financial Services, and Energy & Utilities)
Preferred
• Prior experience working in a Salesforce SI / Global System Integrator
• Strong network within Salesforce sales and alliance ecosystem
• Experience selling AI led, Data Cloud, and industry specific Salesforce solutions
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Key Competencies
• Enterprise consultative selling
• Salesforce GTM and alliance led sales
• Executive communication & CXO engagement
• Deal shaping, commercial structuring, and negotiation
• Strategic thinking with execution rigor
________________________________________
Performance Metrics
• Revenue and bookings achievement
• Pipeline coverage and conversion ratio
• New logo wins and account expansion
• Salesforce alliance sourced pipeline
• Client satisfaction and deal profitability
Job Title -Sales Director – Salesforce Practice
Location-US, East Coast (Preferred)
________________________________________
Role Summary
Birlasoft is seeking a dynamic and results driven Sales Director to lead revenue growth for its Salesforce Practice. This role is responsible for driving new logo acquisition, expanding strategic enterprise accounts, and positioning Birlasoft as a trusted Salesforce transformation partner across industries such as Manufacturing, Hi Tech, Media & Entertainment, Life Sciences, Financial Services, and Energy & Utilities
The ideal candidate brings strong experience in consultative selling, Salesforce-based digital transformation, large deal pursuits, and partnership-driven GTM execution, working closely with Salesforce, internal practice leaders, and delivery teams.
________________________________________
Qualifications & Experience
Mandatory
• 12–18+ years of experience in IT services sales, with 5+ years in Salesforce focused selling
• Proven track record of closing large enterprise Salesforce deals
• Strong understanding of Salesforce ecosystem, clouds, and licensing models
• Experience selling consulting, implementation, migration, and managed services
• Deep exposure to multiple core industries (Manufacturing, Hi Tech, Media & Entertainment, Life Sciences, Financial Services, and Energy & Utilities)
Preferred
• Prior experience working in a Salesforce SI / Global System Integrator
• Strong network within Salesforce sales and alliance ecosystem
• Experience selling AI led, Data Cloud, and industry specific Salesforce solutions
________________________________________
Key Competencies
• Enterprise consultative selling
• Salesforce GTM and alliance led sales
• Executive communication & CXO engagement
• Deal shaping, commercial structuring, and negotiation
• Strategic thinking with execution rigor
________________________________________
Performance Metrics
• Revenue and bookings achievement
• Pipeline coverage and conversion ratio
• New logo wins and account expansion
• Salesforce alliance sourced pipeline
• Client satisfaction and deal profitability
Area(s) of responsibility
Revenue Growth & Sales Leadership
• Own Salesforce practice revenue targets, bookings, pipeline, and forecast accuracy
• Drive new logo acquisition and large transformation deals (USD 2–20M+)
• Expand existing strategic accounts through cross sell and upsell of Salesforce services
• Lead deal structuring, pricing strategy, commercials, and contract negotiations
Salesforce GTM & Alliance Engagement
• Develop and execute joint go to market (GTM) plans with Salesforce Account Executives
• Build strong relationships with Salesforce regional leadership, AEs, and industry specialists
• Drive pipeline through Salesforce led opportunities, MDF campaigns, and joint events
• Represent Birlasoft in Salesforce ecosystem events (Dreamforce, Agentforce World Tours) Dreamin’ events, and industry forums
Solution & Deal Shaping
• Collaborate with pre sales, solution architects, and practice teams to shape winning solutions
• Anchor Salesforce propositions across:
o Sales, Service, FSC, Manufacturing Cloud
o Data Cloud, Agentforce, AI, Industry Clouds
o CRM Consolidation, AMS, and Enhancement Factory models
• Ensure high win rates through strong value articulation and business outcome selling
Strategic Account Management
• Act as an executive sponsor for key Salesforce accounts
• Build long term client relationships with CXO and VP level stakeholders
• Drive account planning, white space analysis, and multi year roadmaps
Internal Collaboration
• Work closely with delivery, practice, finance, and legal teams
• Ensure smooth handover from sales to delivery and sustained customer satisfaction
• Provide market feedback to shape service offerings and investments