Title:  Deputy Manager-Marketing

Area(s) of responsibility

Essential job tasks

Job Description:

Build and execute marketing strategy and plan for one or more business unit/s  
Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
Create content working with writing agencies, and working with SME’s
Custodian of web and social media content for all matters related to the practice/BU
Plan and execute effective and measurable omni-channel marketing campaigns
Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social
Create deal pipeline and focus on business development by working closely with inside sales.
Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms
Work with relevant OEMs/ Alliances for joint GTM activities

Requirements:
MBA or equivalent BU experience
10-12  years marketing experience
Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc. 
Ability to think strategically both from marketing and organizational perspective
Ability to effectively collaborate with top and mid-tier leadership
Meticulous with detail and analytics 
Experience in planning and executing virtual events/webinars