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Country/Region:  IN
Requisition ID:  38681
Work Model: 
Position Type: 
Salary Range: 
Location:  INDIA - PUNE - BIRLASOFT OFFICE - HINJAWADI

Title:  Sr Manager-Marketing

Description: 

Area(s) of responsibility

Job Description:

The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams.

The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing.

 

Key responsibilities:

  • Build and execute marketing strategy and plan for one or more business unit/s  
  • Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
  • Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
  • Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
  • Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
  • Create content working with writing agencies, and working with SME’s
  • Custodian of web and social media content for all matters related to the practice/BU
  • Plan and execute effective and measurable omni-channel marketing campaigns
  • Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social
  • Create deal pipeline and focus on business development by working closely with inside sales.
  • Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms
  • Work with relevant OEMs/ Alliances for joint GTM activities

 

Academic/Professional qualification:

 

  • MBA or equivalent BU experience

 

Required experience and skills:

  • 10-12  years marketing experience
  • Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
  • Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
  • Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
  • Ability to think strategically both from marketing and organizational perspective

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